Counterfeit, Copying, Plagiarism
I think that if you produce something using your own skills then you have the right to be paid for your talent. This is the same if you develop a product such as perfume a car or as Dr Whatley noted music. Is this Geely trying to pass off as a Rolls-Royce or not? http://www.dailymail.co.uk/news/article-1172635/A...
Searching for Journal Articles
Your lecturer/tutor will no doubt have told you that academic writing requires you to produce an arguement and recognise that there are potentially myriad views on the same topic. In order to satisfy academic requirements you must search the literature. There are books such as Hart (2001), see the click-through link on the left. This book will help but even so many students struggle to grasp both the point of and the te...
Marketing and Contraceptive Pill (MACRO environmental change)
Just as Elvis had a major impact on teenagers and cultural change in the 1950’s and an impact on our purchasing behaviour, so did the contraceptive pill in the 1960’s. Authors such as Wetherly and Otter (2011) are keen to note the importance of environmental change and the need for organisations to continually monitor these trends in change. However it is easy to look back, the difficulty is to be able to ‘spot’ a ch......